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Google's DoubleClick ad server for publishers (DFP) is down, which could be costing some of the world's biggest websites millions of dollars collectively in missed advertising revenue as Google scrambles to solve the problem. It appears the problem first arose at around 9 a.m. EST. The global issue is also bringing some websites to a standstill as pages wait for ads to load. Right now, much of the web exists only in a rare, ad-free condition. Don't expect it to last. Usually when accessing Forbes’ site, for example, users are famously served with a full page ad before entering the main homepage. (Forbes competes with Business Insider, obviously.) However, currently, that ad slot is blank and text simply says “waiting for ad.doubleclick.com,” which is preventing the page from loading as quickly as it should: Forbes.com Other sites affected include The Wall Street Journal, BBC.com, The Guardian, Mail Online, Mashable and Business Insider. Google dominates the global digital advertising market, with eMarketer estimating it has a 31.45% share of the sector, underlining just how huge an issue even just a small amount of downtime is. DoubleClick For Publishers Down - Business Insider