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15 Ways to Optimize Your Facebook Ads

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Am vazut ca sunt destui membrii RST care vor sa stie cat mai multe despre facebook ads, cum sa creezi o campanie eficienta fara sa platesti multi $. Am gasit acest articol destul de interesant, sper sa va fie de folos:

Are Facebook ads working for you?

Are you looking to get a better return on your Facebook ad investment?

To get the best performance from ads, you need to make sure they reach the right audience.

In this article you’ll find 15 ways to set up and optimize your Facebook ads.


#1: Keep Mobile and Desktop Ads Separate

Use separate ad sets for mobile and desktop so you can optimize your ads, bids and conversions based on device. Ads and calls to action are likely to perform differently on desktop versus mobile, and any ad setup should take that into account.

If you’re using Power Editor, you can select the device targeting directly from the Ad Set menu.


#2: Optimize Desktop News Feed and Right-Column Ads Separately

One of the best practices in marketing is to set up highly segmented ads. Separating desktop news feed and right-column ads is necessary for optimizing campaigns by device, placement and any other targeting option.

MORE: 15 Ways to Optimize Your Facebook Ads | Social Media Examiner

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