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Is your email marketing program effective? Does it generate leads? Does it meet your lead nurturing goals? Bottom line: Does your email marketing deliver "relevant" content to the right audience like clockwork? Are you satisfied with your email open rates? If you think there's room for improvement, then this article is for you. Obviously your professional peers think email marketing is valuable and they're concerned about creating the right content for the right audience. In March 2013, B2B Marketing CMO Email Lists Magazine (now Advertising Age) surveyed B2B marketers. The survey revealed two key points about email marketing. · 58% of B2B marketers listed delivering content as their greatest challenge · 47% said delivering relevant content was important to them