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Salesforce.com pays seven figure sum for Data.com domain name before it can be auctioned off. Salesforce.com has purchased the domain name Data.com from publicly traded media company UBM plc for an undisclosed price. The domain name was listed in this week’s Moniker auction with a reserve range between $ 1 million to $ 5 million. Usually when a domain name is taken out of auction early the buyer agrees to pay a premium above whatever the reserve price was. I think we can rest assured this was a seven figure sale. [update: After posting my story, Moniker issued a press release saying the domain name sold "for an amount that significantly exceeds the $ 1.5 million reserve."] Salesforce.com is no stranger to buying premium generic domain names, including buying Force.com in 2007. It has also been on the selling side. At least, its founder and CEO Marc Benioff has been on the sale side, selling Bill.com a few years ago. It’s possible that the domain name will be used in conjunction with Jigsaw, which Salesforce.com describes as “cloud-based data services”. Congrats to the Moniker/Oversee sales team on this huge sale. © DomainNameWire.com 2011. Get Certified Parking Stats at DNW Certified Stats. Source: itboxs.org