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Startup co-founded by Romanian turns unicorn after USD 129 mln investment

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Branch, a deep linking startup in the U.S. co-founded by Romanian Madalina Seghete, will reach a valuation of USD 1 billion after a USD 129 million financing round, according to techcrunch.com


Deep links take users to a specific piece of web content, instead of a website’s homepage.


Branch helps brands create links between websites and mobile apps, helping them increase conversions, user engagement and retention. The company, which was launched four years ago, supports 40,000 apps with roughly 3 billion monthly users, including Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Tinder and others.


Articol complet: https://www.romania-insider.com/branch-unicorn-usd-129-mln-investment/

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