The Art of SEO

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THE BOOK BEFORE YOU IS DESIGNED TO BE A COMPLETE AND THOROUGH EDUCATION on search engine optimization for SEO practitioners at all levels. Think of it as SEO 101, SEO 102, and SEO 103.

The Art of SEO | Size 12.32 MB

The writers were inspired to create it because they have not previously seen a comprehensive work on the topic of SEO, and believe that it is very much needed in our industry. The goal has been to help simplify a very complex, layered topic and to make it easier for people to grasp, as well as to make it easier to focus on the most important aspects of SEO for individual businesses.

As a group, they have over 30 years experience working on SEO projects. This means that they have seen how SEO works over a relatively long period of time, across thousands of different web sites. Any one of them could have written this book individually (in fact, one of us tried to), but they discovered that by working together they have been able to create something of much greater value for us, the SEO artist.

Who Should Read This Book

People who are involved in SEO at any level should consider this book invaluable. This includes web developers, development managers, marketing people, and key business personnel. If SEO is not your profession, then this book may serve primarily as a reference. However, if you are or want to become an SEO practitioner, you will likely want to read it from cover to cover.

An experienced SEO veteran will find this volume useful as an extensive reference to support ongoing SEO engagements, both internally, within an in-house SEO group or SEO consultancy, and externally, with SEO clients. Finally, the book will serve as a refresher course for working SEO practitioners, from the novice to the professional.

How to Use This Book

After reading the entire text, a new SEO practitioner will have been exposed to all aspects of the art of SEO and will have laid the necessary groundwork for beginning to develop his SEO expertise

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