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As the Internet evolves, spam evolves

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Spam -- the Internet's original sin -- dropped for the first time ever at the end of 2010. In September, Cisco System's IronPort group was tracking 300 billion spam messages per day. By April, the volume had shrunk to 34 billion per day, a remarkable decline. "The largest spam-sending botnets are being shut down and a lot of the big pharmaceutical spam has disappeared," said Nilesh Bhandari, a product manager with Cisco.

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Criminals break into Hotmail or Gmail accounts and send messages to every one of the victims' mail contacts before anyone realizes. This type of spam -- sent between two people who know each other -- is much more likely to evade filters.

Scammers have taken this game to Facebook, YouTube, and Twitter too. Sometimes they send @messages to their targets. Other times they hack into an account and use it to send out their messages. That's what happened last week to "Shaun of the Dead" actor Simon Pegg's Twitter account. It was used to spam out a Trojan horse program disguised as a screensaver to his 1.2 million followers.

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Scammers know how search engines work, and they work hard to get their dodgy pages to pop up near the top of search results. They bombard online forums with links to their pages or hack into websites to add links -- all in an effort to boost their Google ranking. For less than $100, crooked marketers can automatically add 10,000 links --typically from the comments section of blogs -- to whatever webpage they want. This can quickly push a webpage to the top of Google or Bing's results.

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Robert Soloway believes spam will never die, so long as email is free. But the barriers to entry are getting higher. According to the former Spam King, people will try it out, then once they realize how hard it is to make it big, most will move on to something else.


http://it.slashdot.org/story/11/06/30/1534210/Spamming-Becoming-Financially-Unfeasable

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