M2G Posted February 16, 2013 Report Posted February 16, 2013 Jim Hague takes you through an informative and exciting course on e-marketing, including lessons featuring Facebook, Twitter, LinkedIn, Pinterest, and other popular forms of social media. At the rate that technology develops today, it is essential for businesses to utilize new and innovative ways to market themselves to potential customers. Jim utilizes his 15+ years experience building websites, developing media products, and teaching social media to help maximize marketing plans with simple explanations for first-timers and advanced tips for experienced users. Topics include everything from SEO, social media, and SMS/e-mail marketing to blogging.Continut:Intro to E-Marketing 13:46 Intro 0:00 Lesson Overview 0:12 What is SEO? 2:53 Search Engine Optimization 2:54 Educator.com Website 3:45 Title Tag 4:30 Two Types of SEO Strategies 5:06 Free or Organic 5:17 Paid 6:43 What is Social Media 8:37 Social Media 8:44 E-Newsletters 10:14 What is E-Newsletters? 10:19 Blogging 12:17 The Impact 13:14 Tools 28:34 Intro 0:00 Lesson Overview 0:34 Bot 0:47 View Source 4:31 FireFox 5:09 Internet Explorer 5:37 Google Chrome 6:31 Web Page Example 7:24 View Source Code 7:34 Head Section 8:06 Editing 10:11 Header Section 10:19 What is the Head and Body Section 10:41 What's Not Relevant 12:09 Description 13:57 Tools to Edit 14:41 Maintain Images for Website 16:25 Uploading/ Downloading 17:13 Filezilla and Fetch 17:32 Sub Text Editors 18:05 Blogging Accounts 19:40 Bot Looks for Relevancy 19:59 WordPress.com 21:49 Blogger 24:09 Social Media Accounts 25:14 Facebook 26:30 Twitter 27:22 LinkedIn 27:28 Google Plus 27:32 Pinterest 27:48 SEO Tags 28:56 Intro 0:00 Lesson Overview 0:27 View Source 1:03 Source in Firefox 1:39 Editing 1:54 Title Tag 3:16 What a Title Tag Is 4:37 Optimal Format 4:53 What It Looks Like 5:11 Max Characters 6:06 Description Tag 10:02 What a Description Is 10:14 Code Sample 10:32 Keywords 14:25 META Keywords 15:21 Internal Search Engines 15:32 Indexes 16:03 Finding Best Keyword 17:26 Google Trends 18:18 Keyword Tool 21:10 Keyword Density 26:08 Definition 26:19 SEO Book Website: Keyword Density Analyzer Tool 27:50 Domain Names / Landing Pages 19:42 Intro 0:00 Lesson Overview 0:33 Domain Names and SEO 1:08 Why Do We Emphasize on Domain Names 1:10 Keyword Rich Domain Names 3:33 Register a Domain Name 4:45 Full Control of Domain Name 5:02 Several Types of Domain Names 6:13 Keyword Combinations 6:25 Local/ Business 6:37 Purpose Domain Names 8:49 Statement Domains 9:50 Youtube: Choosing the Right Domain Name 11:12 Landing Pages 12:41 What If I Have a Business Name with No Keywords? 13:15 Definition and Purpose 15:19 Example of a Landing Page 16:59 Actual Example of a Landing Page 18:25 Link Exchange / Page Rank 16:05 Intro 0:00 Lesson Overview 0:32 Benefits of Exchanging Links 0:59 Websites You Want to Link To 1:31 Only Link to Businesses That Will Link Back to You 3:13 Social Media 4:30 Page Rank 5:22 Measures Importance 5:33 How to Measure Page Rank 6:35 Rankings 7:58 Page Rank Checker 10:01 Page Rank Website 10:19 Link Decoration 13:29 'For More Information, Click Here' 14:01 Detailed Sentence 14:20 Site Maps / Robot Txt 30:00 Intro 0:00 Lesson Overview 0:20 What are Site Maps 1:02 Bot 1:16 Site Maps & Robot Txt 1:44 Google -> Bot -> Directory 3:17 FTP 3:50 XML SiteMap 4:41 Generate Site Map 5:37 Create an XML Sitemap PDF 5:53 Generate Site Map 7:36 Angelus Oaks Website 7:45 Generator Homepage 9:40 FTP File Manager 11:25 Webmaster Tools 12:39 Webmaster Central 14:29 How to Submit a Sitemap? 17:21 Robot Txt 17:45 Robot Txt Generator 19:17 Robot Txt Generator Website 19:50 FTP File Manager 23:29 .htaccess 24:26 Purpose 26:05 How the htaccess Looks Like 27:19 Create Text File & Save As 28:22 Review How to Upload Into Server 28:57 Adwords 30:25 Intro 0:00 Lesson Overview 0:14 What is Adwords? 1:15 Two Types of Search Engine Strategies 1:45 Two Types of Advertising 3:06 Pay-Per-Click 3:14 Cost-Per-Thousand 3:25 Allowed to Set a Budget 6:11 Eligible to Show on Google's Partner Network 7:21 Web Portals 9:30 Placement 10:51 Free 10:55 Starts with Title 11:35 Adsense 14:25 Google Allows You to Embed Relevant Keywords to Website 15:14 Definition of Adsense 16:19 Targeting 18:14 Contextual Targeting 18:18 Placement Targeting 18:37 Budgeting 20:00 Google Site 20:33 Google Adwords Website 22:23 Campaign Management 23:50 Ad Looks Like This 28:21 Suggestions 28:33 Creating a Personal Facebook Page 15:08 Intro 0:00 Lesson Objective 0:19 Why Personal Pages 2:19 Group Page 2:27 Communicate with Friends, Families & Associates 3:01 Facebook.com 3:13 Simple Sign Up Process 3:44 Facebook News Feeds 4:49 What is News Feed? 4:59 Other Messages, Find Friends & People You May Know 5:40 Groups 6:52 Account Info 7:19 Facebook 7:29 Facebook Homepage 7:34 Messages 8:26 Events 8:37 Favorites 8:44 Special Interest: Educator's Facebook 9:22 Facebook Personal Page 10:27 Homepage 11:37 Public Page 11:44 To Create Group Pages 12:41 Creating a Specific Facebook Page 27:24 Intro 0:00 Lesson Overview 0:16 Why Group Page 0:41 Communicate Directly to Those of Like Mind 0:45 Affordable 2:08 Key Idea of Facebook 2:55 Group Page 5:10 Facebook Pages 6:02 Facebook.com/pages 6:30 Like any Page / Sample Pages 7:31 Create a Page 9:00 Creating a Sample Page 9:24 What the Facebook Group Page Looks Like 10:32 Edit Profile 11:01 View Page 12:57 Friends: Close Friends, Acquaintances… 14:04 Show/ Hide Admin Panel 18:27 Add to Your Website 18:58 Sample of Facebook on Website: The Scriptwriters Network Website 19:31 Add Facebook Like Box 20:06 Like Box on Facebook 21:13 Like Box Code 23:45 Other Things to Add on Website: Comments, Like Button, Log In Button 24:13 Facebook Advertising 15:02 Intro 0:00 Lesson Overview 0:31 Increase Likes on Facebook 0:50 Facebook Advertisements 2:12 Sponsored Ads 2:20 Clicking on the Thumbnails 3:53 Conversion = Interaction 4:59 Why Facebook Advertisement 5:15 Free Labor 5:28 Bidding Process and Google Adwords 5:54 Facebook Targets People Who Express Interest 6:26 Facebook Pages 6:51 Create an Ad 7:18 Facebook.com/business/ads/ 8:03 Facebook.com/marketing 8:58 Creating an Ad 9:33 Advertising on Facebook 10:33 Budget 14:40 Facebook Splash Page 17:53 Intro 0:00 Lesson Overview 0:23 Why Facebook Splash Page 0:50 Promote Something 0:52 Not Used Much Because It Involves Coding 1:26 How to Build 2:03 First, Create a Regular HTML Page 2:05 Splash Page Leads to Main Website 2:37 How the Website Looks Like 3:30 Create the Website 4:55 Iframe Apps 4:59 Only Works on Group Page 5:14 Group Page Admin Panel 6:18 Want to Show You How to Create 7:00 Select the Group Page from Drop Down Menu 8:48 Add Code Into Open Field 9:11 Copy Into Box and Press Submit 12:52 Link to Your Website - Go to Group Page 12:54 Welcome Page 14:26 Edit Page 15:56 Click on Apps 16:07 Twitter 19:45 Intro 0:00 Lesson Overview 0:13 Why Twitter 1:14 500 Million Active Users 1:46 Microblogging 2:05 Converts Large URLs 3:11 Follow People 4:10 Who Uses Twitter 4:23 Create an Account 5:32 The Twitter Look 6:10 Youtube: Twitter in Plain English 7:20 Twitter Homepage 10:02 Following 11:43 Control Account / Settings 14:05 Profile Info: Name/ Location/ Website 15:43 Design of Your Page 16:01 Applications 16:34 Search for People 17:05 Homepage has Tweets of Popular Sites 17:54 Connect Key 18:45 Spreading Twitter 14:05 Intro 0:00 Lesson Overview 0:17 Twitter Feed 1:16 Twitter Feed on Website 2:16 How to Create a Twitter Feed on Your Website 3:00 After You Google: How to Create a Twitter Feed on your Website 3:29 Widgets for My Website 4:00 Profile Widget 5:44 Search Widget 7:37 Twitter App for Facebook 11:03 Example of How to Show Twitter Feeds on Facebook 11:35 Twitter Settings 12:26 Facebook 13:41 LinkedIn 15:43 Intro 0:00 Lesson Overview 0:11 Why LinkedIn 0:29 Professional Networking 1:14 Blog 2:06 LinkedIn Account Homepage 2:27 Share/ Update 2:46 Connections Feeds 3:38 People You May Know 4:28 Who Viewed Your Profile, Your Network & Groups You May Like 5:36 WordPress 6:30 Edit Profile 6:55 Contacts / Connections 8:00 Groups 10:58 Jobs 11:45 News 13:18 Applications 13:36 Most Important Thing About LinkedIn: Connections 14:24 Tweet Through LinkedIn 14:53 Pinterest 30:17 Intro 0:00 Lesson Overview 0:16 Why Pinterest 5:04 Bookmarking 5:24 Signing In 7:46 Pinterest Website 8:15 Connect with Twitter or Facebook 9:53 Logging In 10:25 People You're Following / Followers 11:50 Pinning It 12:17 Bookmark 12:26 Creating Boards 13:50 Pinterest Website 14:00 Options on Top Right 14:30 Invite Friends 14:53 Find Friends 16:39 Boards 17:15 Boards & Pins 18:09 Settings 18:45 Create a Board 19:18 Adding Sites 21:18 Add and Upload a Pin Option 21:36 Edit Boards 25:57 Why Pinterest? 26:30 Businesses That Are Beneficial to Pinterest 27:03 YouTube 29:20 Intro 0:00 Lesson Overview 0:12 Why YouTube? 1:07 Upload Videos and Watch Videos 1:43 Second Largest Search Queries Outside of Google 2:13 Signing In 3:08 Creating YouTube Account 3:55 Google/ YouTube 5:20 YouTube Browser 5:48 Upload Video 7:13 Select Files 7:34 How to Upload 8:11 Making Money with YouTube 8:50 Upload Video Files 9:03 Video Example: Charlie Bit my Finger 11:23 Your YouTube User Account 14:56 Video Manager 16:59 Educator.com YouTube 18:20 History 19:26 Video Editor 20:20 Subscriptions 21:49 Analytics 22:35 Personal Messages 22:58 Settings 25:05 Making Money on YouTube 25:49 Embed Videos 27:27 Most Popular Social Networks 11:40 Intro 0:00 Lesson Overview 0:32 Most Visited 12 0:44 Top Three: Facebook, Twitter, LinkedIn 0:55 Myspace.com 1:17 Recommended for Musicians and Public Speakers 2:43 Google Plus 3:06 Deviant Art 4:28 Live Journal 6:27 Tagged 6:35 Orkut 6:44 Café Mom 7:32 Ning 8:09 Meet Up 9:15 E-Newsletters 29:56 Intro 0:00 Lesson Overview 0:19 Example of E-Newsletter 1:24 E-Newsletter is Really a Web Page 3:16 Another Example 3:46 Example of E-Newsletter We'll Send Out in This Session 5:46 Why E-Newsletter 6:44 Direct Contact 6:50 Less Expensive 8:22 Strengthens the Relationship with your Customers 8:51 Increases Lead Generation and Cross-Selling 9:35 Increases the Value of Your Website 10:13 Protocol: Design Newsletter 11:52 Web Tools to use to Design 12:30 Protocol: Website Collection 13:34 Collect Names and Emails 13:42 Example of Website That has This 14:31 Protocol: Database 15:17 Example of Database 15:30 Protocol: Sending It 16:48 Use Email Service Provider 16:57 Browser 18:47 Constant Contact 19:04 Constant Contact Home 20:22 iContact 21:49 Campaign Monitor 22:26 Create a New Campaign 23:54 E-Newsletters: Coding 24:23 Intro 0:00 Lesson Overview 0:42 Browser 2:08 Confirmation Link That You Signed Up 3:11 Campaign Monitor 4:33 Create Unsubscribe Settings 4:56 Subscription Confirmation Email 6:10 Design a Site 6:42 Step 1: Collect Names and Emails 7:10 Step 2: Create Newsletter 7:34 Step 1 - Sign Up Form 10:07 Browser: Forms and How to Create It 10:35 After Submission 15:30 Step 2 - Add That to Website 17:32 See Subscribe on Home Page 17:51 Step 3 - Create Newsletter 18:03 Step 4 - Run It Through a Processor 18:35 Review of the Steps 18:54 Make Sure to Use Absolute URLs 19:58 Absolute URLs Look Like This 20:50 Result of Absolute and Relative URL 22:43 Text Messaging 17:10 Intro 0:00 Lesson Overview 0:54 Why Text Message 2:29 Direct Contact with You and Your Customers or Prospects 2:36 Less Expensive 3:36 Far More Effective than Emailing 4:07 Same Techniques as Collecting Names and Emails 4:52 Capture Cell Phone Number/ Carrier 7:08 Example: World Luminaries Website 8:17 Add to Database 8:55 Export Information Into an Excel Sheet 9:30 Use a Service 10:21 Website Examples 11:29 Convert Phone to Email 12:34 List of SMS Number/ Carrier PDF 14:13 Protocol: Sending It 15:24 Blogging 25:59 Intro 0:00 Lesson Overview 0:14 Blog 3:24 WordPress 3:30 Keeps Your Customer Base Informed 5:29 Great for SEO Since You Link Back to Your Own Website 5:39 Blogger 6:07 Capture Cell Phone Number/ Carrier 6:45 Wordpress Browser 7:40 Suggest Going to WordPress.com to Create an Account 9:10 Dashboard 10:01 Posts 10:40 How to Post Comments 11:26 Categories 12:41 Copy or Add a New Post 14:13 Pages 15:54 Sign In and Control Panel 21:16 Benefit of Blogging 23:03 Syndication 13:38 Intro 0:00 Lesson Overview 0:13 Reason for Syndication 0:25 Example of Popular Sources That Get Syndicated 2:40 Three Ways of Syndicating Your Articles 3:39 Syndicated Sites 4:51 Social Media Websites 4:58 Educator.com Browser 6:25 Crystaldi Browser 7:39 WordPress 8:02 Reddit 8:37 Code Icons Into Website 9:36 Add This Browser 11:58 RSS Feeds 13:59 Intro 0:00 Lesson Overview 0:23 Syndicated Sites 2:07 RSS 2:12 Used to Publish Frequently Updated Works 2:28 Syndicate Content Automatically 2:38 User Subscribes to a Feed by Entering Into the Reader the Feed's URI or Clicking Feed Icon 3:00 Website That Shows RSS Feeds 3:28 What You Want People to Do: Encourage People to Subscribe or Create Code 4:16 Feeds Page 5:22 Encourage People to Subscribe Now 5:45 Browser 6:28 Menu Bar 7:05 Name of Blog 7:23 Different Articles in Blog 7:27 On The Website 8:45 Steps 9:48 Website That Generates RSS Feeds 10:04 Feeds2JS Website 10:30 Build 10:46 How to Syndicate 12:02 Download: RST - E-marketing - Ge.tt Quote
