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Din cate probabil stiti, google indexeaza mult mai multe informatii decat vedem in motorul de cautare in mod obisnuit. La aceste informatii se adauga si metadata din imagini. Am observat asta cautand in google images dupa niste tag-uri si am examinat o imagine sa vad pe ce criteriu mi-a aparut in search pentru ca numele acesteia nu avea nicio legatura cu ce am cautat eu.

Imaginea am analizat-o cu exiftool

Sa vedem cum sta treaba.

Descarcam o imagine de pe un site oarecare:


marian@pluto:~/work/seo$ curl -o imagine.jpg http://cache.pakistantoday.com.pk/2013/05/5274-gun-fire-WallFizz.jpg
% Total % Received % Xferd Average Speed Time Time Time Current
Dload Upload Total Spent Left Speed
100 341k 100 341k 0 0 180k 0 0:00:01 0:00:01 --:--:-- 248k
marian@pluto:~/work/seo$

Vedem ce informatii meta contine imaginea originala:


macbook seo$ exiftool-5.12 imagine.jpg
ExifTool Version Number : 9.06
File Name : imagine.jpg
Directory : .
File Size : 49 kB
File Modification Date/Time : 2014:01:16 23:35:43+02:00
File Access Date/Time : 2014:01:16 23:35:43+02:00
File Permissions : rw-r--r--
File Type : JPEG
MIME Type : image/jpeg
JFIF Version : 1.01
Resolution Unit : inches
X Resolution : 1
Y Resolution : 1
Image Width : 600
Image Height : 400
Encoding Process : Baseline DCT, Huffman coding
Bits Per Sample : 8
Color Components : 3
Y Cb Cr Sub Sampling : YCbCr4:2:0 (2 2)
Image Size : 600x400
macbook seo$

Adaugam ceva keywords, descriere, copyright:


marian@pluto:~/work/seo$ exiftool \
> -Comment='Brandurile comercializate de compania RST LTD va asigura garantia calitatii' \
> -Keywords='calitate,nume produs,cod produs, exemplu ..' \
> -Copyright='RST LTD @ 2014' \
> imagine.jpg
1 image files updated

Verificam informatiile introduse in imagine:


marian@pluto:~/work/seo$ exiftool imagine.jpg
ExifTool Version Number : 8.60
File Name : imagine.jpg
Directory : .
File Size : 342 kB
File Modification Date/Time : 2014:01:16 21:58:28+00:00
File Permissions : rw-r--r--
File Type : JPEG
MIME Type : image/jpeg
JFIF Version : 1.01
Exif Byte Order : Big-endian (Motorola, MM)
X Resolution : 1
Y Resolution : 1
Resolution Unit : None
Y Cb Cr Positioning : Centered
Copyright : RST LTD @ 2014
Current IPTC Digest : 5e9c360d0a9d4da80f86fbad65df409b
Keywords : calitate,nume produs,cod produs, exemplu ..
Application Record Version : 4
Comment : Brandurile comercializate de compania RST LTD va asigura garantia calitatii
Image Width : 1600
Image Height : 1200
Encoding Process : Baseline DCT, Huffman coding
Bits Per Sample : 8
Color Components : 3
Y Cb Cr Sub Sampling : YCbCr4:2:0 (2 2)
Image Size : 1600x1200

Referinte:

- ExifTool - Wikipedia, the free encyclopedia

- ExifTool by Phil Harvey

- exiftool Application Documentation

Official Google Webmaster Central Blog: 1000 Words About Images


Q: What happens to the EXIF, XMP and other metadata my images contain?
A: We may use any information we find to help our users find what they’re looking for more easily. Additionally, information like EXIF data may be displayed in the right-hand sidebar of the interstitial page that appears when you click on an image.

Q: Should I really submit an Image Sitemap? What are the benefits?
A: Yes! Image Sitemaps help us learn about your new images and may also help us learn what the images are about.

Nota: Chestia cred ca este buna daca cineva va fura tot timpul pozele facute de voi.

Il puteti da in judecata si aveti dovada clara ca pozele sunt ale voastre (prin metadata info)

Avantajul este ca puteti ridica un site web si in google images dupa anumite cuvinte cheie.

Daca postati acest tutorial pe blog-ul vostru, va rog sa precizati sursa:

https://rstforums.com/forum/80116-search-engine-optimization-pentru-imagini.rst

Edited by aelius
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Bun tutorialul,cum am doua bloguri pe Tumblr cu imagini,sunt curios daca mar avantaja.

Nota: Chestia cred ca este buna daca cineva va fura tot timpul pozele facute de voi.

Il puteti da in judecata si aveti dovada clara ca pozele sunt ale voastre (prin metadata info)

Dezavantaj^ ar fi ca:''Removing private metadata from images using Photoshop''

Avantajul este ca puteti ridica un site web si in google images dupa anumite cuvinte cheie.

^Daca esti amabil sa analizezi si poza asta,editata cu Adobe Photoshop CS6.Sunt chiar curios daca are efect,cuvinte cheie:Search Engine; SEO for Images; Optimization for Images.

1_Search_Engine_Optimization_for_Images.jpg

Metadata online la aceasta poza:

Edited

Sau aici:

Edited by NOVATu
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Da, eu lucrez cel mai mult in CLI. Pana deschizi Photoshop .... pana editezi ceva. E vorba doar de o comanda la exiftool. Poti sterge si adauga meta-urile intr-o singura secunda. Apropo de stergerea meta-urilor: Chiar crezi ca sunt multi care el sterg ?

Imaginea ta:


macbook ~$ exiftool-5.12 1_Search_Engine_Optimization_for_Images.jpg
ExifTool Version Number : 9.06
File Name : 1_Search_Engine_Optimization_for_Images.jpg
Directory : .
File Size : 59 kB
File Modification Date/Time : 2014:01:17 10:46:37+02:00
File Access Date/Time : 2014:01:17 11:20:06+02:00
File Permissions : rw-r--r--
File Type : JPEG
MIME Type : image/jpeg
Exif Byte Order : Big-endian (Motorola, MM)
Image Description : NOVAtu Tutorial Search Engine Optimization for Images
Orientation : Horizontal (normal)
X Resolution : 72.009
Y Resolution : 72.009
Resolution Unit : inches
Software : Adobe Photoshop CS6 (Windows)
Modify Date : 2014:01:17 09:43:41
Artist : NOVAtu Rstforums
Copyright : Daca postati acest tutorial pe blog-ul vostru, va rog sa precizati sursa
Color Space : sRGB
Exif Image Width : 800
Exif Image Height : 650
Compression : JPEG (old-style)
Thumbnail Offset : 498
Thumbnail Length : 7776
Current IPTC Digest : 49293efeaee7d2a6fcce759d15743d9e
Coded Character Set : UTF8
Application Record Version : 0
Caption-Abstract : NOVAtu Tutorial Search Engine Optimization for Images
By-line : NOVAtu Rstforums
By-line Title : NOVAtu Search Engine Optimizatio
Object Name : Search Engine Optimization for Images
Time Created : 00:00:00+00:00
Province-State : MADRID
Country-Primary Location Name : SPAIN
Keywords : Search Engine, SEO for Images, Optimization for Images
Copyright Notice : Daca postati acest tutorial pe blog-ul vostru, va rog sa precizati sursa
IPTC Digest : 49293efeaee7d2a6fcce759d15743d9e
Displayed Units X : inches
Displayed Units Y : inches
Global Angle : 30
Global Altitude : 30
Copyright Flag : True
URL : https://rstforums.com/forum/80116-search-engine-optimization-pentru-imagini.rst
Photoshop Thumbnail : (Binary data 7776 bytes, use -b option to extract)
Photoshop Quality : 3
Photoshop Format : Standard
Progressive Scans : 3 Scans
XMP Toolkit : Adobe XMP Core 5.3-c011 66.145661, 2012/02/06-14:56:27
Creator Tool : Adobe Photoshop CS6 (Windows)
Create Date : 2014:01:17 08:55:05+01:00
Metadata Date : 2014:01:17 09:43:41+01:00
Rating : 5
Format : image/jpeg
Color Mode : RGB
ICC Profile Name : sRGB IEC61966-2.1
Authors Position : NOVAtu Search Engine Optimization
Date Created : 2014:01:17
City : ALCORCON
State : MADRID
Country : SPAIN
Headline : Search Engine Optimization for Images
Web Statement : https://rstforums.com/forum/80116-search-engine-optimization-pentru-imagini.rst
Marked : True
Instance ID : xmp.iid:6ECB971B537FE3118943C952ABA80518
Document ID : xmp.did:6DCB971B537FE3118943C952ABA80518
Original Document ID : xmp.did:6DCB971B537FE3118943C952ABA80518
Title : Search Engine Optimization for Images
Creator : NOVAtu Rstforums
Description : NOVAtu Tutorial Search Engine Optimization for Images
Rights : Daca postati acest tutorial pe blog-ul vostru, va rog sa precizati sursa
Subject : Search Engine, SEO for Images, Optimization for Images
Supplemental Categories : security
Creator Work URL : https://rstforums.com/
Person In Image : Search Engine Optimization for Images
History Action : saved, converted, saved
History Instance ID : xmp.iid:6DCB971B537FE3118943C952ABA80518, xmp.iid:6ECB971B537FE3118943C952ABA80518
History When : 2014:01:17 09:43:41+01:00, 2014:01:17 09:43:41+01:00
History Software Agent : Adobe Photoshop CS6 (Windows), Adobe Photoshop CS6 (Windows)
History Changed : /, /
History Parameters : from image/png to image/jpeg
Profile CMM Type : Lino
Profile Version : 2.1.0
Profile Class : Display Device Profile
Color Space Data : RGB
Profile Connection Space : XYZ
Profile Date Time : 1998:02:09 06:49:00
Profile File Signature : acsp
Primary Platform : Microsoft Corporation
CMM Flags : Not Embedded, Independent
Device Manufacturer : IEC
Device Model : sRGB
Device Attributes : Reflective, Glossy, Positive, Color
Rendering Intent : Media-Relative Colorimetric
Connection Space Illuminant : 0.9642 1 0.82491
Profile Creator : HP
Profile ID : 0
Profile Copyright : Copyright (c) 1998 Hewlett-Packard Company
Profile Description : sRGB IEC61966-2.1
Media White Point : 0.95045 1 1.08905
Media Black Point : 0 0 0
Red Matrix Column : 0.43607 0.22249 0.01392
Green Matrix Column : 0.38515 0.71687 0.09708
Blue Matrix Column : 0.14307 0.06061 0.7141
Device Mfg Desc : IEC http://www.iec.ch
Device Model Desc : IEC 61966-2.1 Default RGB colour space - sRGB
Viewing Cond Desc : Reference Viewing Condition in IEC61966-2.1
Viewing Cond Illuminant : 19.6445 20.3718 16.8089
Viewing Cond Surround : 3.92889 4.07439 3.36179
Viewing Cond Illuminant Type : D50
Luminance : 76.03647 80 87.12462
Measurement Observer : CIE 1931
Measurement Backing : 0 0 0
Measurement Geometry : Unknown (0)
Measurement Flare : 0.999%
Measurement Illuminant : D65
Technology : Cathode Ray Tube Display
Red Tone Reproduction Curve : (Binary data 2060 bytes, use -b option to extract)
Green Tone Reproduction Curve : (Binary data 2060 bytes, use -b option to extract)
Blue Tone Reproduction Curve : (Binary data 2060 bytes, use -b option to extract)
DCT Encode Version : 100
APP14 Flags 0 : Encoded with Blend=1 downsampling
APP14 Flags 1 : (none)
Color Transform : YCbCr
Image Width : 800
Image Height : 650
Encoding Process : Baseline DCT, Huffman coding
Bits Per Sample : 8
Color Components : 3
Y Cb Cr Sub Sampling : YCbCr4:2:0 (2 2)
Date/Time Created : 2014:01:17 00:00:00+00:00
Date/Time Original : 2014:01:17 00:00:00+00:00
Image Size : 800x650
Thumbnail Image : (Binary data 7776 bytes, use -b option to extract)
macbook ~$

ps: Sa nu cazi la extrema cu asta

Imaginea originala:


macbook ~$ du -csh 1_Search_Engine_Optimization_for_Images.jpg
60K 1_Search_Engine_Optimization_for_Images.jpg
60K total
macbook ~$

Imaginea fara tag-uri:


macbook ~$ du -csh 1_Search_Engine_Optimization_for_Images.jpg
36K 1_Search_Engine_Optimization_for_Images.jpg
36K total
macbook ~$

Pentru a sterge toate meta-urile:


macbook ~$ exiftool-5.12 -all= 1_Search_Engine_Optimization_for_Images.jpg
1 image files updated
macbook ~$

Cum arata cu meta-urile sterse:


macbook ~$ exiftool-5.12 1_Search_Engine_Optimization_for_Images.jpg
ExifTool Version Number : 9.06
File Name : 1_Search_Engine_Optimization_for_Images.jpg
Directory : .
File Size : 32 kB
File Modification Date/Time : 2014:01:17 11:29:01+02:00
File Access Date/Time : 2014:01:17 11:28:59+02:00
File Permissions : rw-r--r--
File Type : JPEG
MIME Type : image/jpeg
DCT Encode Version : 100
APP14 Flags 0 : Encoded with Blend=1 downsampling
APP14 Flags 1 : (none)
Color Transform : YCbCr
Image Width : 800
Image Height : 650
Encoding Process : Baseline DCT, Huffman coding
Bits Per Sample : 8
Color Components : 3
Y Cb Cr Sub Sampling : YCbCr4:2:0 (2 2)
Image Size : 800x650
macbook ~$

Cred ca ai adaugat mult prea multe cu Photoshopul

Edited by aelius
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